Candles have long been a part of our rituals and routines, but recently, they’ve evolved into something more than just mood lighting or filling a space with fragrance. Today’s candle lovers want more: more transparency, more meaning, more beauty, and more personalization. As consumer values shift toward sustainability, wellness, and self-expression, the candle world is experiencing a transformation.
At Scripted Fragrance, we’ve always believed that a candle should be more than something you light. It should tell a story, elevate the space it’s in, and reflect the person who chose it. Here’s a look at the top candle trends for 2025 - and how we’ve been staying ahead of the curve since day one.
Sustainable Candles Are Here to Stay
Sustainability is no longer a small part of the candle industry - it’s almost expected. Consumers want to know that their purchases are doing good, not just smelling good.
We use 100% soy wax - a natural, biodegradable, and renewable resource that burns cleanly and evenly. Our vessels aren’t just recyclable, they’re reusable. Once your candle has finished burning, you’re left with a gorgeous glass you can use again, whether it becomes your new favorite rocks glass or a pretty holder for fresh-cut blooms.
And let’s talk about packaging. Our boxes are made from recyclable materials, designed to protect your candle in transit and look beautiful upon arrival, without leaving behind waste. It’s luxury without compromise.
Trend in action: Upcycled vessels, zero-waste goals, and earth-first materials are guiding today’s home fragrance market. We’re proud to say Scripted Fragrance checks every one of those boxes.
Hyper-Personalized Candles Are the New Standard
In a world where we can customize everything, from our playlists to our skincare, candles are getting the same treatment. Consumers want candles that feel personal, meaningful, and made just for them.
We have 160+ uniquely designed candles across 10 collections. From pets and states, to birth month and wellness-focused candles, we have a candle for everyone. Personalization is built right into our foundation. Whether it’s adding a name, a significant date, or a meaningful message, our candles reflect the moment and the person it’s meant for.
We offer everything from bespoke fragrance creation to custom labels, so each candle tells its own unique story. It’s elevated gifting, whether you’re celebrating a milestone, honoring a pet, or commemorating a corporate partnership.
Trend in action: Personalized candles are one of the fastest-growing segments in home fragrance, and we’re making sure every detail feels intentional and heartfelt.
Non-Toxic Candles for a Healthier Home
Candles should enhance your space, not compromise your air quality. As more people prioritize wellness and transparency, they’re becoming savvier about what’s actually in their candles.
Scripted Fragrance candles are made with non-toxic ingredients. We use premium fragrance oils that are always phthalate-free and paraben-free. No hidden chemicals, and no chemical additives or shortcuts. Just safe, clean-burning scents you can feel good about lighting every day.
We’re also transparent about what goes into our products. From wax to wick to fragrance, we only use ingredients that meet our high standards.
Trend in action: Clean candles are now a top priority for health-conscious consumers. As trust and safety take center stage, we’re proud to offer a candle that’s as clean as it is beautiful.
Candles That Express Style and Enhance Your Space
Candles aren’t just about fragrance anymore, they’re part of your décor. Today’s candle buyers want pieces that look as good as they smell, adding beauty, character, and intention to their space.
Our design-forward candles are meant to be seen. From elegant glass vessels to our thoughtful label design, we create candles that feel like an extension of your personal style. Whether your space is modern and minimal or warm and rustic, our candles add the kind of understated luxury that elevates a room.
They’re gifts that make a statement. Pieces you want to keep out on the table, even when they’re not burning.
Trend in action: Home fragrance is now part of interior styling, and candles are doubling as statement pieces. With Scripted Fragrance, it’s easy to find one that speaks to your space and your story.
Multi-Sensory Candle Experiences
Candles have always appealed to more than just our sense of smell, they create atmosphere, set the mood, and define a space. Now, more than ever, consumers are drawn to products that offer immersive, layered experiences. At Scripted Fragrance, we love finding ways to elevate that sensory connection.
One of our favorite examples is the Holiday Cheers Rocks Gift Set. Each set includes a festive, seasonally-scented candle poured into a reusable rocks glass. Once the candle has finished burning, you're left with a high-quality glass (featuring 22K gold print!) ready for your next cocktail. But we didn’t stop there.
Scan the QR code included in the box, and you’ll be taken to a series of video tutorials of our co-founders that walk you through making holiday-inspired drinks that pair perfectly with the candle fragrance, and your new glass. It’s a full-circle experience: from candle to cocktail! Imagine lighting your candle while you pour the cocktail that pairs with our carefully chosen seasonal fragrance notes. It’s gifting reimagined - practical, beautiful, and delightfully interactive.
Trend in action: Multi-sensory gifting is on the rise, especially in the luxury and wellness markets. Our Holiday Cheers Gift Set brings fragrance, design, and taste together in a way that’s festive, memorable, and entirely unique.
Candle Collaborations with Brands and Influencers
We're seeing more and more candle collaborations that partner with brands and influencers to create new products. However, it's clear not all of these celebrity and brand collabs are created equal. Many take a generic candle and simply add a custom label. With Scripted Fragrance, we're all about ensuring a custom experience at every touchpoint. From curated fragrance blends to personalized packaging, each collaboration is thoughtfully designed to reflect your brand’s identity and leave a lasting impression.
Inspired by the coastal lifestyle and our favorite drinks, we escaped to the ocean with our collaboration with Cabana Life!
Trend in action: Our new Cocktails & Cabana Collection features four luxury candles in stunning 22k gold barware. Transforming into a drinking glass when your candle is finished burning, you'll enjoy the vessel for years to come.
Why Candle Trends Matter & And Why We’re Proud to Lead Them
At Scripted Fragrance, trends aren’t something we chase. They’re often things we’ve already been doing because they reflect our values of sustainability, personalization, transparency, beauty, and experience.
What today’s candle customer wants is what we’ve always believed: that a candle should be meaningful. Thoughtful, safe, and worthy of the story it’s meant to tell.
As the candle industry continues to evolve, we’re proud to offer products that don’t just meet trends, they set a new standard.
